{"id":2087,"date":"2024-02-19T10:10:05","date_gmt":"2024-02-19T09:10:05","guid":{"rendered":"https:\/\/www.berocam.es\/our-data-after-the-disappearance-of-third-party-cookies\/"},"modified":"2024-03-14T16:12:47","modified_gmt":"2024-03-14T15:12:47","slug":"our-data-after-the-disappearance-of-third-party-cookies","status":"publish","type":"post","link":"https:\/\/www.berocam.es\/en\/our-data-after-the-disappearance-of-third-party-cookies\/","title":{"rendered":"Our data after the disappearance of third-party cookies"},"content":{"rendered":"\n<p>In a significant milestone for digital privacy, the progressive <strong>disappearance of third-party cookies<\/strong> has left an indelible mark on the world of data, Big Data and Artificial Intelligence. This change, initiated with the restriction in other browsers and culminated with the recent elimination of cookies for 1% of Google Chrome users, promises to alter the way data is managed and used in the digital environment.<\/p>\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The demise of third-party cookies poses substantial challenges in the <strong>collection and analysis of user behavior data.<\/strong><\/p>\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Analytics models that historically rely on these cookies may face limitations in understanding browsing patterns.<\/p>\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>We can observe a transition towards technologies that put more focus on <strong>user privacy.<\/strong><\/p>\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Change in data strategy<\/strong><\/h2>\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong>The removal of third-party cookies responds to<\/strong> <strong>growing distrust of invasive tracking and non-consensual collection of personal data.<\/strong> This change seeks to provide users with <strong>greater control over their information.<\/strong><\/p>\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Alternative strategies, such as <strong>contextual targeting<\/strong> and <strong>first-party data collection<\/strong>, become essential in an environment where personalization is redefined.<\/p>\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The focus is on creating <strong>loyalty programs<\/strong> to better understand users and segment audiences more effectively.<\/p>\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>With the disappearance of third-party cookies, a favorable terrain is opening for <strong>Artificial Intelligence to play a fundamental role in the interpretation and analysis of data.<\/strong><\/p>\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The need to adapt machine learning algorithms and models becomes essential in this context, since it allows us to <strong>maximize the usefulness of the available data.<\/strong><\/p>\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>AI, by employing these adaptive algorithms, not only makes it easier to <strong>understand complex patterns,<\/strong> but also enables <strong>more informed<\/strong> and <strong>efficient decision-making in a constantly evolving digital environment.<\/strong><\/p>\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>In conclusion, <strong>the disappearance of third-party data cookies<\/strong> <strong>not only does it redefine the digital advertising landscape, it also presents a unique challenge and opportunity for data management and analysis, as well as the role of artificial intelligence in the post-cookie era.<\/strong> The industry is embarking on a new phase where privacy, innovation and adaptability are key to advancing in this changing digital landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a significant milestone for digital privacy, the progressive disappearance of third-party cookies has left an indelible mark on the world of data, Big Data and Artificial Intelligence. This change, initiated with the restriction in other browsers and culminated with the recent elimination of cookies for 1% of Google Chrome users, promises to alter the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73,93],"tags":[98,96,97,99],"class_list":["post-2087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-big-data-en","tag-artificial-intelligence","tag-big-data-en","tag-cookies-en","tag-user-privacy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our data after the disappearance of third-party cookies - Berocam<\/title>\n<meta name=\"description\" content=\"The disappearance of third-party cookies affects both our way of collecting data and the information that we as users transfer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.berocam.es\/en\/our-data-after-the-disappearance-of-third-party-cookies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our data after the disappearance of third-party cookies - 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